What they said about New Crescent Yard...
'Harlesden was once the kind of place trendy urbanites would avoid like the plague but a new loft development is attracting bright young professionals priced out of Notting Hill and Ladbroke Grove. Is this a Brixton in the making?.... '
Harlesden had long been a by-word for urban blight. Mention the name to most people and they'd inevitably conjure up a vision of drug dealers and drive-by shootings, 'Yardie' gang warfare and violent, destitute council estates.
But as is often the case, the stereotype was at odds with the reality. Those who ignored the lurid headlines and come to see for themselves will tell you this corner of NW10 is a vibrant, multi-cultural neighbourhood with great transport links, a bustling urban attitude, and street after street of affordable Victorian terraces ripe for refurbishment and renovation.
Just the kind of neighbourhood, in fact, to attract a 'new era' developer like London Green Developments. Fresh from a successful school conversion in Brixton they chose Harlesden as their next stop, convinced that the area was on the verge of reinvention and well-placed to catch the over-spill from unattainable Notting Hill.
"When we did the Alpha Building in Brixton," said London Green's General Manager Marc Carter, "there were a lot of doubts expressed about the area. We'd heard the same misgivings about Harlesden, but we were right about Brixton and were confident we'd be right about Harlesden as well".
New Crescent Yard, the development of 24 loft apartments in Acton Lane is certainly an eye-catching development. Constructed on the site of a former garage, the building's striking wood and steel façade is the first of its kind in an area not normally associated with design-led, lifestyle developments?
The stylish units range in size from 772 sq. ft to 1300 sq. ft and come with the detailing one would expect from this sort of development: chrome door and window furniture, beech veneer doors, glass panelled interior divisions, and an office/work space wired for power and media distribution. They are leased, mainly at 99 years, with a share of the freehold, from the management company, New Crescent Yard (Management) Ltd.
The development, is built around an internal courtyard, and comes with secure parking bays and an electronic entrance gate.